Every word starts with strategy.
[strat·e·gy] noun
I carefully consider what’s going on for your business and your audience, and thoughtfully recommend a great way forward because...
It’s time to decide what’s important and be understood by your audience.
Even if what you do isn’t.
You deserve a simple message.
“Every word seems important. I don’t know what to cut.”
“What we do is complicated – we can’t do our business justice if we simplify it.”
“I don’t know which words will resonate with our target customer.”
“We’re writing ourselves in circles trying to find the right words.”
You’ve put in the work. And you have deep expertise to prove it.
But when it’s time to share your message, what you do is confusing to your buyers and the audience kind of glazes over.
Writing (or speaking) about it is even worse.
What you do
is complicated.
Untangle those thoughts and bring clarity to every piece of content
Foundational Brand Messaging
Uncover your ideal customer profile (ICP) and story direction to inform all of your communication.
Website
Content
Sound conversational, approachable and human with a website that sells for you.
Message Subscription
Nurture your leads with content people love to read.
Message Advisory
Consider me your what-to-say phone-a-friend.
Kinds of Leaders We Work With
Since 2017, I’ve had the privilege to serve thoughtful experts doing work that matters—whether you’re coaching leaders, securing infrastructure, or simplifying compliance.
Leadership coaches & executive development
Organizational consultants & facilitators
Corporate training and Learning & Development
Health & wellness practitioners and physicians
Creative studios & agency partners
Nonprofit advisors & capacity builders
Solo service-based founders
Mission-driven small businesses
IT & cybersecurity consultants
Transit technology
Civic tech
Regulatory consultants
You’re the expert in your field. I’m the expert in translating that value into authentic messaging that helps your business grow.
Good Vibes and Great Results
– Susan Payton
Working with Katie is an absolute delight. She is talented and creative with words and design! Not many people can do both! She creates beautiful messaging guides that add so much value to the service I offer my clients. I love having her on my team. She makes me look good!
– Skill samurai
In our very first meeting, Katie was able to accurately pinpoint the challenges on our website and offer a clear path forward. The early results are beyond our expectations. If you are on the fence about choosing a StoryBrand Guide (or tired of jumping from agency to agency) Murphy Marketing is a sound choice.
– ANJULI GANS
Katie and her team are the BEST! They are incredibly thoughtful, conscientious, caring, and professional. Katie helped me to make sure that my company’s message is clear and communicated well. Plus, she is an absolute delight – she is supportive, positive, and helped me to bring my vision to life. I’ve worked with her a lot over the years and treasure her insights!
Here’s what it’s like to work us
Hi, I’m Katie.
If you’ve ever had your explanation go right over someone’s head, you’ve come to the right place.
I’ve worked with hundreds of experts who were selling their expertise to an audience of non-technical potential customers and it kept falling flat.
And the more they tried to fix it, the more frustrated they felt.
My approach is different because I take the time to understand what makes you different, and together we’ll use that to craft messaging that helps your audience understand your value.
Let’s take your marketing from blah to ahhhhh
I’ll help you move from brand confusion to confident visibility.
Whether you’re pivoting, growing or finally ready to get serious about your marketing, our process is built to help you craft clear messaging, strengthen your brand foundation, and amplify your voice in the marketplace.
Our Easy-Breezy Process
01.
Book a what-to-say strategy call
We’ll put our heads together on where you are, where you’re headed.
02.
Get crystal clear
We’ll collaborate, using our unique subject matter expertise to help your readers finally “get it.”
03.
Book your vacation
Success follows clarity. I hope you’ll use it to read a book by the ocean, but I guess the mountains will work too.